BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This portrait from the Dap Gap Holiday 2023 ad campaign features an adult and a young child seated together against a deep blue textured background. Both subjects wear matching black and grey patterned hoodies emblazoned with bold lettering. The lighting is soft and directional, highlighting the rich textures of the garments and creating gentle shadows. The composition captures a tender, grounded moment with clean studio framing.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (70%)
Light Grey (30%)
Background
Textured Backdrop
Context
Advertising Campaign