BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This image from the Dap Gap Holiday 2023 ad campaign features a close-up shot of brown patterned sweatpants. The garment displays a repeated monogram pattern across the fabric with prominent embroidered DAP lettering and contrasting side stripes. The composition is captured with soft directional lighting against a textured blue and dark background. Joshua Kissi photographed the campaign, with creative direction by Calvin George Leung and design by Dapper Dan.
Style
Vertical, Commercial, Earthy, Raw
Industries
Streetwear
Color
Caramel (80%)
Jet Black (20%)
Background
Metal Texture
Context
Advertising Campaign
