Dap Gap Holiday 2023 Ad Campaign 2023

Description

This group portrait from the Dap Gap Holiday 2023 ad campaign features a diverse ensemble of models posed together against a deep blue backdrop with a green floor. The subjects wear coordinated streetwear apparel, prominently featuring brown and black monogram hoodies with bold Dap Gap lettering, alongside denim jackets and trousers. The composition is structured like a traditional family or community portrait, styled by Marion Kelly II with photography by Joshua Kissi. Soft lighting highlights the textures of the knitwear, denim, and structured outerwear while maintaining an authentic, candid feel across the group.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Solid Colour

Context

Advertising Campaign