BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This portrait from the Holiday 2023 ad campaign for Dap Gap, photographed by Joshua Kissi with creative direction by Calvin George Leung, features two men seated on wooden blocks. The subjects wear branded DAP hoodies and casual trousers, posed against a dark blue textured backdrop with a green carpeted floor. Text elements appear in the lower corners indicating the brand name and participant names. The lighting is soft and studio-controlled, highlighting the textured fabric surfaces and apparel details.
Style
Vertical, Commercial, Grainy, Retro
Techniques
Analogue / film, Soft Light
Industries
High Street Fashion
Color
Forest Green (40%)
Beige (30%)
Navy (30%)
Background
Textured Backdrop
Context
Advertising Campaign