BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This image from the Dap Gap Holiday 2023 campaign, photographed by Joshua Kissi with styling by Marion Kelly II, features two individuals showcasing branded apparel. In the foreground, a person wears a green hooded sweatshirt featuring prominent varsity-style DAP lettering alongside brown colorblock sleeves and a layered white collar. A second individual stands closely behind, wearing a blue denim jacket over a matching branded hoodie. The composition uses a textured dark blue backdrop with directional lighting highlighting the textures of the denim and cotton fabrics.
Style
Horizontal, Commercial, Moody
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Forest Green (50%)
Denim (50%)
Background
Grey Seamless
Context
Advertising Campaign
