BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait from the Holiday 2023 ad campaign for Dap Gap features a Black man wearing a patterned hoodie with prominent lettering. Captured by photographer Joshua Kissi, the subject is posed against a mottled, textured olive green backdrop. Another hand rests gently on his shoulder, adding a relational element to the composition. The lighting creates soft shadows across the subject's face, highlighting his expression.
Style
Editorial, Vertical, Moody, Earthy
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Silver (30%)
Background
Textured Backdrop
Context
Advertising Campaign
