Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Dap Gap Holiday 2023 ad campaign features a Black man with braided hair and a full beard, captured in a thoughtful pose with his hand near his face. He wears a classic denim jacket layered over a dark green hooded sweatshirt with visible lettering. The lighting is soft and directional against a dark blue textured background, highlighting the rich textures of his clothing and hair. The campaign was photographed by Joshua Kissi with creative direction by Calvin George Leung and styling by Marion Kelly II.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign