BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This vertical portrait features a man and child seated together on stacked wooden blocks against a deep blue textured studio background, photographed for the Dap Gap Holiday 2023 ad campaign. Both subjects wear matching black patterned hoodies with grey trousers and black-and-white sneakers. The lighting is soft and directional, creating a calm and grounded mood. The campaign was styled by Marion Kelly II with creative direction by Calvin George Leung and set design by Two Hawks Young.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Medium Grey (40%)
Background
Set-dressed
Context
Advertising Campaign