Dap Gap Holiday 2023 Ad Campaign 2023

Description

This image from the Holiday 2023 Ad Campaign for Dap Gap, photographed by Joshua Kissi with creative direction by Calvin George Leung and design by Dapper Dan, features a seated person wearing a denim jacket and jeans. The subject holds a large dark fabric tote bag prominently displaying embroidered DAP lettering across the front panel. The scene is captured from a high-angle perspective, showing rich denim textures and subtle monogram patterns on the strap and side panels. The lighting is soft and natural, highlighting the tactile qualities of the apparel and accessories against a dark textured floor.

Style

Horizontal, Commercial, Gritty, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign