BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait from the Holiday 2023 ad campaign for Dap Gap features a model seated on a wooden block against a textured blue backdrop. Captured by photographer Joshua Kissi with creative direction by Calvin George Leung, the subject wears a green color-blocked Dap Gap hoodie with brown sleeves and a cream front pocket, paired with distressed blue jeans and brown leather loafers. The styling is coordinated by Marion Kelly II, with set design by Two Hawks Young. The lighting is soft and directional, highlighting the textures of the apparel and the painterly background.
Style
Vertical, Commercial, Gritty, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Forest Green (40%)
Denim (30%)
Camel (30%)
Background
Textured Backdrop
Context
Advertising Campaign
