Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Dap Gap Holiday 2023 ad campaign features a man seated comfortably in a yellow armchair against a textured dark blue backdrop and a dark green floor. He wears a blue denim jacket over a dark green hooded sweatshirt with branded lettering, paired with textured brown trousers and light-colored sneakers. The composition is centered and grounded, with directional lighting casting soft shadows that define the subject and the armchair. The image was captured by photographer Joshua Kissi with creative direction by Calvin George Leung.

Style

Vertical, Commercial, Earthy, Gritty

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign