BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait for the Dap Gap Holiday 2023 ad campaign features an elderly Black man photographed by Joshua Kissi, styled with creative direction by Calvin George Leung and Dapper Dan as designer. The subject is captured with arms crossed, wearing a brown patterned hoodie featuring prominent branding across the chest, layered over a white collared shirt and tie, paired with dark blue denim jeans and dark-rimmed glasses. He poses against a deep blue textured studio backdrop with soft, focused lighting accentuating his features and expression. Hair and makeup styling were completed by Line Bille and Jaleesa Jaikaran, with set design by Two Hawks Young.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Caramel (50%)
Navy (50%)
Background
Grey Seamless
Context
Advertising Campaign
