Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Holiday 2023 ad campaign for Dap Gap features a woman with vibrant red dreadlocks adorned with decorative hair clips and beads. She is wearing a green, blue, and yellow striped hoodie with bold white typographic branding across the chest. The portrait is captured with soft directional lighting against a moody, dark textured background that emphasizes the rich tones of her apparel and hair. Creative direction was led by Calvin George Leung with photography by Joshua Kissi.

Style

Editorial, Vertical, Moody, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign