BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A profile portrait from the Dap Gap Holiday 2023 ad campaign, captured by photographer Joshua Kissi with creative direction by Calvin George Leung. The subject is shown in profile wearing a dark monogrammed hooded sweatshirt featuring repeated branding, paired with large metallic hoop earrings. Her dark hair is styled sleekly back, and her expression is calm and contemplative. The lighting is soft and directional, highlighting facial contours against a textured, earthy green-brown backdrop. Set design was crafted by Two Hawks Young, with styling by Marion Kelly II.
Style
Vertical, Commercial, Earthy, Polished
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Silver (metallic) (30%)
Background
Stone Texture
Context
Advertising Campaign
