BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait from the Holiday 2023 ad campaign by Dap Gap captures a candid moment between two subjects against a deep blue textured studio backdrop. A man with long braided hair and a neutral expression carries a laughing toddler on his shoulders. Both subjects wear matching patterned hoodies and casual attire. The lighting is soft and directional, highlighting the subjects while maintaining deep tones in the background. The image was styled with direction by Calvin George Leung and Dapper Dan.
Style
Lifestyle, Vertical, Clean
Industries
High Street Fashion
Color
Jet Black (70%)
Charcoal (30%)
Background
Textured Backdrop
Context
Advertising Campaign
