BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait from the Holiday 2023 campaign for Dap Gap features two individuals wearing matching black monogram hoodies. One person is seated in an orange armchair while the other stands directly behind, resting hands gently on the seated subject's shoulders. The subjects wear dark trousers and high-top sneakers, posed against a mottled olive-green textured backdrop and a matching green carpeted floor. The studio lighting casts soft shadows, highlighting the rich textures of the garments and the warm tones of the armchair.
Style
Vertical, Commercial, Earthy, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Caramel (40%)
Background
Textured Backdrop, Bar
Context
Advertising Campaign
