FILA China Skyrunner 2020

Description

This dynamic campaign image for FILA China's Skyrunner project features a Black man posing heroically atop a white structure against a bright urban background of high-rise buildings and a clear blue sky. He wears white-rimmed sunglasses, a black hoodie with bold lettering, light grey utility pants accented by a hanging red strap, and grey sneakers. Natural daylight highlights the sharp lines of the streetwear apparel and the surrounding architecture.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Background

Rooftop

Context

Advertising Campaign