BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This portrait image for the Dap Gap Holiday 2023 ad campaign features a smiling Black woman in profile with her eyes closed. Her vibrant red locs are styled with decorative hair clips, including a silver 'HOPE' clip and blue butterfly accessories, alongside metallic beads. She wears a striped hoodie in navy blue, green, and yellow tones. Her facial piercings include a septum ring and nose stud. The lighting is warm and directional, casting soft shadows against a dark, textured mottled background.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Crimson (30%)
Forest Green (20%)
Background
Textured Backdrop
Context
Advertising Campaign