BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This detailed close-up shot from the Holiday 2023 ad campaign for Dap Gap highlights branded monogrammed brown trousers and layered patterned outerwear. The composition focuses tightly on the apparel textures and branding, featuring embroidered lettering across the leg. Warm, atmospheric lighting accentuates the rich brown and dark tones of the fabrics against a muted background. The project was directed by Calvin George Leung, with designs by Dapper Dan and photography by Joshua Kissi.
Style
Horizontal, Commercial, Warm, Gritty
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (50%)
Caramel (30%)
Jet Black (20%)
Background
Textured Backdrop
Context
Advertising Campaign