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Dapper Dan and ensemble wearing branded hoodies and patterned scarves against a textured blue backdrop

Dap Gap Holiday 2023 Ad Campaign 2023

About

This portrait from the Holiday 2023 ad campaign for Dap Gap, photographed by Joshua Kissi, features a diverse ensemble led by designer Dapper Dan. The central subjects wear coordinated patterned hoodies emblazoned with prominent lettering, layered with ornate silk scarves and structured outerwear. The lighting is soft and directional, highlighting the rich textures of the garments against a deep blue textured backdrop. The composition is arranged in a structured group format with a confident mood, reflecting creative direction by Calvin George Leung.

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Background

Textured Backdrop

Context

Advertising Campaign
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