BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This portrait from the Holiday 2023 ad campaign for Dap Gap, photographed by Joshua Kissi, features a diverse ensemble led by designer Dapper Dan. The central subjects wear coordinated patterned hoodies emblazoned with prominent lettering, layered with ornate silk scarves and structured outerwear. The lighting is soft and directional, highlighting the rich textures of the garments against a deep blue textured backdrop. The composition is arranged in a structured group format with a confident mood, reflecting creative direction by Calvin George Leung.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Camel (50%)
Jet Black (30%)
Beige (20%)
Background
Textured Backdrop
Context
Advertising Campaign