Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Holiday 2023 ad campaign by brand Dap Gap features two men seated on wooden crates against a dark textured blue studio backdrop. The man on the left wears a green and brown colour-blocked hoodie with prominent DAP Harlem lettering across the chest, paired with khaki trousers. The man on the right wears a striped green and navy hoodie with matching lettering and dark denim jeans. The shot is captured with soft studio lighting and a rich colour grading that accentuates the textured background and apparel details. Joshua Kissi served as photographer, with creative direction by Calvin George Leung and design by Dapper Dan.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign