Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Dap Gap Holiday 2023 campaign features two models posing back to back against a mottled, textured dark olive green backdrop. The model on the right wears a striped green, navy, and yellow hooded sweatshirt with embroidered branding, paired with a long blue denim skirt with a central front split; her vibrant red locs are adorned with multiple small hair clips. The model on the left has voluminous dark curly hair and wears a patterned brown knit sweater over blue denim jeans. The lighting is soft and directional, creating subtle highlights on the apparel textures and natural skin tones. The composition is vertical, capturing a grounded and contemporary studio mood directed by Calvin George Leung with photography by Joshua Kissi.

Style

Editorial, Lifestyle, Vertical, Gritty

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign