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Man standing against a textured blue backdrop wearing a dark patterned hoodie and black sweatpants

Dap Gap Holiday 2023 Ad Campaign 2023

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Description

This portrait for the Holiday 2023 ad campaign by Dap Gap features a man standing centrally against a rich, textured dark blue backdrop and a muted greenish floor. The subject wears a dark patterned hoodie and matching black sweatpants with subtle branding details, complemented by casual footwear. Soft directional lighting casts a distinct shadow onto the backdrop behind him. Creative direction by Calvin George Leung, design by Dapper Dan, and photography by Joshua Kissi shape the visual narrative.