BrandDap Gap
ProjectHoliday 2023 Ad Campaign
Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Calvin George LeungCreative Director
Dapper DanDesigner
Joshua KissiPhotographer & Videographer
Dapper DanTalent
Melba Wilson & Sa CisseTalent
Felipe LucianoTalent
Khary Lazarre-WhiteTalent
Jason WarwinTalent
Giannina OtetoTalent
Starr WilliamsTalent
Grey IonaTalent
Alberth Johnson & AdonisTalent
Gabriela Lopez CastilloTalent
Chaz AnthonyTalent
Malaye DiakhateTalent
Marion Kelly IIStylist
Line BilleHair
Jaleesa JaikaranMakeup
Trevor SwainCasting Director
Two Hawks YoungSet Designer
Tags
Description
This portrait for the Holiday 2023 ad campaign by Dap Gap features a man standing centrally against a rich, textured dark blue backdrop and a muted greenish floor. The subject wears a dark patterned hoodie and matching black sweatpants with subtle branding details, complemented by casual footwear. Soft directional lighting casts a distinct shadow onto the backdrop behind him. Creative direction by Calvin George Leung, design by Dapper Dan, and photography by Joshua Kissi shape the visual narrative.
Style
Vertical, Commercial, Desaturated, Cool
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Textured Backdrop
Context
Advertising Campaign