Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Dap Gap Holiday 2023 ad campaign features a young child with dark, voluminous curly hair posing against a mottled olive and brown textured backdrop. The subject wears an orange and black houndstooth hoodie with prominent gold varsity-style lettering across the chest. The lighting is soft and directional, creating gentle contrast and highlighting the rich textures of both the garment and the studio background. The campaign was photographed by Joshua Kissi with creative direction by Calvin George Leung.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign