BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This image for the Dap Gap Holiday 2023 ad campaign features designer Dapper Dan prominently in the foreground, wearing a wide-brimmed hat, tinted glasses, and a patterned brown jacket with an ornate scarf. He is posed thoughtfully while a diverse group of supporting figures stands behind him in casual apparel, including branded hoodies and patterned wear. The composition is captured against a deep textured blue backdrop with warm directional lighting highlighting the central subject. The project was creatively directed by Calvin George Leung with photography by Joshua Kissi, setting design by Two Hawks Young, and styling by Marion Kelly II.
Style
Editorial, Vertical, Warm, Retro
Techniques
Natural light
Industries
Designer Fashion
Color
Camel (50%)
Chocolate (50%)
Background
Textured Backdrop
Context
Advertising Campaign
