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Black man wearing a denim jacket and baseball cap seated on a chair with a tote bag in the foreground

Dap Gap Holiday 2023 Ad Campaign 2023

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Description

This image from the Holiday 2023 ad campaign by Dap Gap features a Black man seated on a wooden chair against a textured backdrop. He wears a full denim jacket and matching jeans paired with a branded baseball cap. In the foreground, a large dark tote bag bearing branding sits prominently on the floor. The lighting creates a focused, studio-managed atmosphere with rich tones. The creative direction for the campaign was led by Calvin George Leung, with photography and videography by Joshua Kissi.