Dap Gap Holiday 2023 Ad Campaign 2023

Description

This image from the Holiday 2023 ad campaign by Dap Gap features a Black man seated on a wooden chair against a textured backdrop. He wears a full denim jacket and matching jeans paired with a branded baseball cap. In the foreground, a large dark tote bag bearing branding sits prominently on the floor. The lighting creates a focused, studio-managed atmosphere with rich tones. The creative direction for the campaign was led by Calvin George Leung, with photography and videography by Joshua Kissi.

Style

Vertical, Commercial, Moody, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop, Bar

Context

Advertising Campaign