Dap Gap Holiday 2023 Ad Campaign 2023

Description

Two men are seated side by side on wooden blocks against a textured blue backdrop for the Dap Gap Holiday 2023 ad campaign. The man on the left wears a green and brown colour-blocked hoodie with bold lettering paired with khaki trousers and brown shoes. The man on the right wears a vertically striped dark green and navy hoodie with jeans and white trainers, featuring a greyish beard and short hair. The lighting is soft and even, casting subtle shadows on the green floor beneath them. Joshua Kissi photographed the campaign with creative direction by Calvin George Leung and styling by Marion Kelly II.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign