BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait from the Holiday 2023 ad campaign for Dap Gap features an adult man with styled braided hair holding a laughing toddler on his shoulders. Both subjects wear patterned dark garments against a textured dark blue backdrop. Photographed by Joshua Kissi with creative direction by Calvin George Leung, the composition captures a warm, candid moment between the two figures.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Navy (40%)
Background
Textured Backdrop
Context
Advertising Campaign
