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  • ·Perfect Moment Fall 2024 Ad Campaign Ski Apparel
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Two models wearing ski apparel and sunglasses outdoors against a snowy mountain background

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

man in red sweaterred sweatersweaterwoman in puffer jacketpuffer jacketski appareltwo modelsmodels posing

Description

This image is part of the Fall 2024 ad campaign for Perfect Moment, photographed on location in Gstaad, Switzerland. The shot features two models posing outdoors against a stark snowy mountain landscape with sparse evergreen trees. On the left, a model wears a bright red knit sweater featuring a graphic ski motif and bold lettering. On the right, a model is dressed in a patterned puffer jacket with red, black, and white houndstooth detailing. Both models wear dark wraparound sunglasses, completing a high-altitude athletic aesthetic. The natural daylight highlights the textured knitwear and the crisp winter environment.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Scarlet (50%)
Jet Black (30%)
Pure White (20%)

Background

Mountain

Context

Advertising Campaign