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  • ·Perfect Moment Fall 2024 Ad Campaign Snow Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Two female models in ski apparel standing in a snowy mountain landscape with a red cable car visible in the background.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

two female modelsfemale modelsski apparelhoundstooth ski suitblack ski overallswhite turtleneck sweaterski goggles

Description

Captured by Petros as part of the Fall 2024 ad campaign for Perfect Moment, this editorial image features two female models posing against a snowy mountain landscape in Gstaad, Switzerland. The models wear contrasting ski apparel, including a black and white houndstooth patterned ski suit and a white turtleneck sweater paired with black ski overalls and ski goggles. A red cable car is suspended on cables in the upper background against a clear sky. The outdoor shot utilizes natural lighting to highlight the winter textures and clean composition of the styling directed by Jane Gottschalk.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (50%)
Pure White (50%)

Background

Snowfield

Context

Advertising Campaign