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  • ·Perfect Moment Fall 2024 Ad Campaign Ski Apparel
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model standing in snowy resort wearing patterned ski apparel and holding skis in front of a red cable car

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman holding skiswoman in ski suitski suitskiswhite skispatterned ski suit

Description

This photograph for the Perfect Moment Fall 2024 ad campaign features a model standing outdoors in the snow against a mountain backdrop in Gstaad, Switzerland. The model is positioned in front of a large red and white cable car, wearing a matching patterned winter ski suit and holding a pair of white skis. Natural daylight illuminates the snowy mountain landscape and metallic cabin structure. The shot was captured by photographer Petros with styling by Verity Parker, hair by Naoki Komiya, and makeup by Ciara O’Shea.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Pure White (50%)
Crimson (30%)
Navy (20%)

Background

Transport Hub

Context

Advertising Campaign