Perfect Moment

Dec 2024

For the Fall 2024 ad campaign, Perfect Moment leans into the intersection of high-performance sportswear and luxury fashion, capturing the essence of an alpine escape in Gstaad, Switzerland. Under the creative direction of Jane Gottschalk and the lens of photographer Petros, the project channels a crisp, editorial aesthetic that celebrates the brand's heritage of technical innovation and bold, geometric design. The imagery features models Grace Burns, Lena Werner, Beans Wang, Cash Peters, and Louis Baines, who are brought to life in a series of dynamic, lifestyle-focused compositions set against the stark, sun-drenched backdrop of snow-capped peaks. Styling by Verity Parker emphasizes the collection's texture, utilizing high-shine metallic puffer jackets, intricate houndstooth patterns, and vibrant knitwear that contrast sharply with the brilliant white terrain. With hair by Naoki Komiya and makeup by Ciara O’Shea, the campaign maintains a polished, modern look that bridges the gap between functional ski gear and contemporary apparel. Executed with natural light and a cinematic approach to outdoor photography, the project captures a sense of modern adventure. By blending high-fashion sensibilities with the raw, rugged beauty of the mountains, the visuals create a cohesive, aspirational narrative that firmly positions Perfect Moment as a leader in the luxury sportswear space.

Commercial, Lifestyle, Editorial, Editorial

Natural light

Sportswear, Fashion