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  • ·Perfect Moment Fall 2024 ski campaign fashion editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing a shearling coat and white sunglasses on a snowy ski slope

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in shearling coatwoman wearing sunglassesshearling coatwhite sunglassesknit sweaterski apparel

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model standing on a snowy ski slope under a bright, overcast sky. The subject wears a voluminous shearling-trimmed jacket over a patterned knit sweater with white trousers and round sunglasses. The composition is captured with clean natural lighting in an alpine setting. Photographer Petros and stylist Verity Parker collaborated on this high-end winter fashion editorial.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Pure White (50%)
Chocolate (30%)
Beige (20%)

Background

Snowfield

Context

Advertising Campaign