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  • ·Perfect Moment Fall 2024 Ad Campaign Skiwear Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing a white ski suit with black and red stripes and a fuzzy white hat standing outdoors in snow.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in white ski suitwhite ski suitski suitfuzzy white hatwhite hatfur hat

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model wearing a cream-white ski jumpsuit with striking black side stripes and red shoulder accents, paired with a fluffy white faux-fur ushanka hat. The portrait is captured outdoors against a snowy alpine slope bordered by dense evergreen trees under soft daylight. The composition highlights the functional yet stylish winter apparel, emphasizing clean lines and textural contrast against the natural winter environment. Petros photographed the campaign with creative direction from Jane Gottschalk and styling by Verity Parker.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (70%)
Jet Black (20%)
Scarlet (10%)

Background

Snowfield

Context

Advertising Campaign