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  • ·Perfect Moment Fall 2024 ski campaign editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing red, white and blue ski apparel with star patterns posing outdoors in the snow

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in ski apparelwoman in ski wearski apparelski wearwoman wearing ski sweaterski sweaterstar patterned sweaterski trousersflared ski trousersski gogglessnow gear

Description

This editorial image captured by Petros for Perfect Moment's Fall 2024 ad campaign features a model posing outdoors amidst falling snow in Gstaad, Switzerland. Styled by Verity Parker, the subject wears matching red, white, and blue star-patterned ski knitwear and flared trousers alongside ski goggles. The composition uses a dynamic vertical framing with crisp natural lighting against a snowy alpine background. Hair by Naoki Komiya and makeup by Ciara O'Shea complete the polished winter look.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Crimson (40%)
Navy (30%)
Pure White (30%)

Background

Mountain

Context

Advertising Campaign