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  • ·Perfect Moment Autumn Winter 2023 ski campaign ad
BrandPerfect Moment
ProjectAutumn Winter 2023 Ad Campaign
Two models wearing white and black ski jackets and goggles against a clear blue sky and distant mountain backdrop.

Perfect Moment Autumn Winter 2023 Ad Campaign 2023

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director

Tags

two models wearing ski jacketstwo modelsski jacketsmodel in white ski jacketwhite ski jacketmodel in black ski trousersblack ski trousers

Description

This image for the Perfect Moment Autumn Winter 2023 ad campaign features two models posing outdoors against a crisp blue sky and mountain backdrop. The foreground model on the left wears a white and black color-blocked ski jacket with dark trousers, while the second model on the right wears a white puffer jacket, dark pants, and ski goggles with a distinct lens flare. The shot utilizes bright natural lighting that highlights the technical outerwear fabrics and clean composition. The overall aesthetic is dynamic, modern, and athletic, captured with a low-angle perspective.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Pure White (50%)
Jet Black (50%)

Background

Clear Sky

Context

Advertising Campaign