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  • ·Perfect Moment Fall 2024 Ad Campaign Black Puffer Jacket
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing a glossy black puffer jacket with a belted waist against a blue snowy background

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman wearing black puffer jacketblack puffer jacketpuffer jacketblack jacketbelted jacketglossy jacketmetallic beltblack leggings

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model styled in a glossy black puffer jacket with a metallic belted waist and matching leggings. The composition captures the upper and mid body against a textured blue snowy background, evoking a sleek winter sports aesthetic. Directed by Jane Gottschalk and photographed by Petros in Gstaad, Switzerland, the portrait emphasizes clean lines and high-contrast dark apparel against a cool-toned environment. Hair by Naoki Komiya and makeup by Ciara O’Shea complete the polished look.

Style

Editorial, Vertical, Cool, Glossy

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (90%)
Silver (metallic) (10%)

Background

Snowfield

Context

Advertising Campaign