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  • ·Perfect Moment Fall 2024 Ad Campaign Snow Jacket
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Rear view of a person wearing a white glossy puffer jacket with MOMENT branding outdoors in snow

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

white puffer jacketpuffer jacketwhite jacketglossy jacketgrey leggingspatterned leggings

Description

Captured for the Perfect Moment Fall 2024 ad campaign, this image features a subject seen from behind wearing a glossy white puffer jacket with prominent typography reading MOMENT across the back. The outerwear is paired with patterned grey leggings. The setting is a snowy mountainous landscape with a light-covered slope and distant evergreen trees under an overcast sky, photographed by Petros with creative direction by Jane Gottschalk.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Pure White (60%)
Medium Grey (40%)

Background

Snowfield

Context

Advertising Campaign