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  • ·Perfect Moment Fall 2024 Campaign Winter Ski Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing a black and white patterned ski jacket and matching boots against a snowy mountain backdrop with a clear blue sky.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in ski jacketski jacketblack and white jacketpuffer jacketred bodysuitwinter bootssunglasses

Description

This fashion editorial image features a model posing outdoors in a snowy mountain landscape under a clear blue sky for the Perfect Moment Fall 2024 ad campaign. The subject wears a striking black and white geometric patterned puffer jacket over a vibrant red bodysuit, paired with matching bulky patterned boots and black gloves. The low-angle composition emphasises the sculptural silhouette against the expansive alpine horizon. Photographed by Petros with creative direction by Jane Gottschalk and styling by Verity Parker, the image captures a bold aesthetic against the snow-covered peaks of Gstaad, Switzerland.

Style

Editorial, Vertical, Saturated, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Crimson (30%)
Jet Black (40%)
Pure White (30%)

Background

Mountain

Context

Advertising Campaign