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  • ·Perfect Moment Fall 2024 Ad Campaign Winter Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing white ski pants, patterned sweater, and black bucket hat, carrying a large black puffer bag in a snowy alpine setting

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman wearing white ski pantswhite ski pantsski pantswoman carrying black puffer bagblack puffer bagpuffer bagblack bucket hatbucket hatpatterned knit sweaterknit sweater

Description

This winter fashion editorial image for the Perfect Moment Fall 2024 ad campaign features a model standing in a snowy landscape. The model wears white ski pants with black accents, a patterned knit sweater, black boots, and a black bucket hat. Slung over the shoulder is a large, glossy black quilted puffer bag. The composition captures an outdoor alpine scene with soft natural lighting under a pale sky, highlighting winter sportswear apparel and accessories.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Pure White (50%)
Jet Black (50%)

Background

Snowfield

Context

Advertising Campaign