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  • ·Perfect Moment Fall 2024 ski campaign editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model in black ski jacket and mirrored goggles holding up two long skis against a snowy mountain backdrop.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in black ski jacketblack ski jacketski jacketmodel in ski gogglesski gogglesmirrored gogglesholding skisskis

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model standing outdoors against a snowy mountain backdrop. The subject wears a black puffer ski jacket, matching dark trousers, mirrored ski goggles, and black gloves while gripping two long skis planted firmly in the snow. Bright natural daylight illuminates the winter scene under a clear blue sky, highlighting the crisp textures of the snow and the technical apparel. The composition captures a bold, confident attitude against an alpine landscape.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Mountain

Context

Advertising Campaign