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BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model in blue mountain-print puffer jacket and matching tote bag standing against snowy peaks under a clear blue sky

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in blue puffer jacketblue puffer jacketpuffer jacketmatching tote bagtote bagmountain print jacketwoman wearing sunglasses

Description

This fashion editorial image for the Perfect Moment Fall 2024 ad campaign features a model posed against a backdrop of snow-covered mountain peaks and a clear blue sky in Gstaad, Switzerland. The model wears a distinctive blue puffer jacket adorned with a mountain landscape print, layered over a blue turtleneck and black fitted trousers. Dark sunglasses, black snow boots, and a large matching mountain-print quilted tote bag complete the look. Natural daylight illuminates the crisp outdoor setting, highlighting the glossy textures of the outerwear and the wintry environment.

Style

Editorial, Vertical, Clean, Golden Hour

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Sky Blue (50%)
Jet Black (50%)

Background

Sandy Beach

Context

Advertising Campaign