Perfect Moment Fall 2024 Ad Campaign 2024

Description

This image captures two female models wearing winter sportswear seated on an outdoor ski lift chair mounted with skis, positioned in front of a traditional wooden chalet in Gstaad, Switzerland. The model on the left wears a patterned turtleneck ski sweater, blue trousers with white and red side stripes, and snow boots, complemented by pink goggles resting on her head. The model on the right wears a geometric chevron jacket with red trousers and furry boots. Soft natural light illuminates the snowy scene during a gentle snowfall, creating a crisp, wintry atmosphere. The shot was captured by photographer Petros with creative direction by Jane Gottschalk for Perfect Moment's Fall 2024 ad campaign, with styling by Verity Parker, hair by Naoki Komiya, and makeup by Ciara O'Shea.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

House

Context

Advertising Campaign