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  • ·Perfect Moment Fall 2024 Campaign Snow Mountain Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing black and white patterned winter apparel standing on snowy mountain peaks holding a large black puffy bag

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in patterned winter jacketwinter jacketpatterned winter jacketpuffer jacketblack puffer bagpuffer bagblack bagwoman standing on snowwoman standingmodel on mountain

Description

This image for the Perfect Moment Fall 2024 ad campaign captures a model standing against a dramatic alpine landscape of snow-covered mountain peaks and a clear blue sky. The subject wears high-performance winter outerwear featuring a striking black and white geometric pattern across the puffer jacket and leggings, accented by bright orange details. A large, oversized black quilted puffer tote bag rests prominently in the foreground near the snowy ground. The composition utilizes a vertical framing that emphasizes the height of the mountain ridge beneath bright, direct daylight. Natural outdoor lighting highlights the crisp textures of the glossy puffer fabrics against the stark white snow.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (50%)
Pure White (50%)

Background

Mountain

Context

Advertising Campaign