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BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model in red white and blue patterned ski suit posing on snowy slope in winter

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in patterned ski suitpatterned ski suitski suitwoman in ski suitasian woman modeling

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model posed outdoors against a snowy alpine backdrop in Gstaad, Switzerland. Photographed by Petros with creative direction by Jane Gottschalk and styling by Verity Parker, the subject wears a striking geometric patterned ski suit in red, white, and blue. Hair and makeup are styled by Naoki Komiya and Ciara O’Shea respectively, with production by Kin Casting. The composition captures a cool, wintry atmosphere with soft daylight filtering through distant snow-covered trees.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Pure White (40%)
Crimson (30%)
Navy (30%)

Background

Snowfield

Context

Advertising Campaign