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  • ·Perfect Moment Fall 2024 Ad Campaign Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Three models wearing glossy metallic puffer jackets and sunglasses pose outdoors against a snowy mountain landscape under a clear blue sky.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

models in metallic puffer jacketsmetallic puffer jacketspuffer jacketsthree models posingthree modelsmodels posing

Description

This outdoor advertising campaign image for Perfect Moment features three models posing against a bright snow-covered mountain landscape under a clear blue sky. The subjects wear high-gloss metallic puffer jackets, matching trousers, and dark wraparound sunglasses. The photograph was captured by Petros with creative direction by Jane Gottschalk and styling by Verity Parker, on location in Gstaad, Switzerland. Natural sunlight illuminates the scene, casting crisp shadows on the snow while highlighting the reflective texture of the technical outerwear.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (50%)
Silver (metallic) (50%)

Background

Mountain

Context

Advertising Campaign