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  • ·Perfect Moment Fall 2024 Ad Campaign Mountain Apparel
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing mountain-print athletic apparel standing against a snowy mountain landscape background.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in mountain print apparelmountain print apparelmountain print leggingslong sleeve athletic topathletic apparel

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model posing outdoors against an expansive alpine snowfield and mountain range backdrop. Photographed by Petros with creative direction by Jane Gottschalk, the subject wears matching long-sleeve athletic wear and leggings featuring an abstract mountain graphic print and a branded elastic waistband. The styling is by Verity Parker with hair by Naoki Komiya and makeup by Ciara O’Shea. Natural daylight illuminates the scene, highlighting the detailed patterns of the apparel against the snowy terrain.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Sky Blue (50%)
Jet Black (50%)

Background

Snowfield

Context

Advertising Campaign