Logo
  • Home
  • ·Media
  • ·Perfect Moment Fall 2024 Ad Campaign Ski Sweater Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Smiling woman wearing a yellow, white, and blue turtleneck sweater with SKI lettering standing beside skis

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in ski sweaterski sweaterturtleneck sweateryellow white blue sweatersmiling woman

Description

This image captures an editorial portrait for the Perfect Moment Fall 2024 ad campaign, featuring a smiling model outdoors against a rustic wooden chalet background in Gstaad, Switzerland. The subject wears a vibrant knit turtleneck sweater featuring bold yellow, white, and blue bands with large red lettering reading SKI across the chest. Several pairs of skis stand upright in the foreground beside the model, adding context to the winter sports theme. The composition is vertical with natural daylight illuminating the scene, highlighting the detailed textures of the wool knitwear and the surrounding wood architecture. Photographer Petros captured the shot, styled by Verity Parker with hair by Naoki Komiya and makeup by Ciara O’Shea.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Golden Yellow (30%)
Royal Blue (30%)
Pure White (20%)

Background

House

Context

Advertising Campaign