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  • ·Perfect Moment Fall 2024 Ad Campaign Ski Knitwear Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Two models wearing navy, white, and red star-patterned ski knitwear standing outdoors in a snowy landscape.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

two models wearing ski knitweartwo modelsmodels wearing ski knitwearski knitwearwoman wearing star patterned sweaterwoman in star sweaterstar patterned sweaterman in navy knit topnavy knit topred ski gogglesski goggles

Description

This image from the Perfect Moment Fall 2024 ad campaign features two models posing outdoors against a snowy alpine backdrop. The female model on the left wears a navy, white, and red knit sweater featuring a prominent star pattern and red ski goggles pushed up onto her forehead. The male model beside her wears a dark navy quarter-zip knit top with red and white sleeve striping and a small red star emblem. The composition captures the subjects in a medium shot with natural daylight illuminating the scene as light snowflakes drift through the air. The styling emphasizes winter performance apparel with a clean, high-end editorial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Navy (50%)
Pure White (30%)
Crimson (20%)

Background

Forest

Context

Advertising Campaign