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  • ·Perfect Moment Fall 2024 Campaign Winter Fashion
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Two women standing back-to-back in snow, wearing colorful winter puffer jackets and warm scarves.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

two women in winter jacketstwo womenwomen in winter jacketswinter jacketsyellow puffer jacketblue puffer jacket

Description

This image is part of the Fall 2024 Ad Campaign for Perfect Moment, photographed by Petros in Gstaad, Switzerland. The campaign was directed by Jane Gottschalk with styling by Verity Parker, hair by Naoki Komiya, and makeup by Ciara O’Shea, with casting by Kin Casting. Two women stand back-to-back outdoors in a snowy landscape, wearing bright winter outerwear including a yellow puffer jacket with a white fur collar and a deep blue jacket paired with a chunky yellow scarf and sunglasses. The natural daylight illuminates falling snowflakes around them, emphasizing the vibrant colors and textured outerwear. The composition reflects a clean, editorial fashion aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Golden Yellow (50%)
Royal Blue (50%)

Background

Snowfield

Context

Advertising Campaign